AIGA, An Ethnography Primer (webp) (DJR? )
- AIGA. n.d..
- An Ethnography Primer (n/a)
Available at An Ethnography Primer (Web Site)
Abstract
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments. AIGA, in collaboration with Cheskin, has produced a simple and straight-forward primer introducing the crucial role that ethnography plays in designing.
Course tags: | Computational Thinking | Human Centered Design | 'Required' Purchase | Recommended Purchase | Request for Library |
Content: | Notes included | Abstract included | URL included | Leading Questions included | Purchase link included | Full citation included
Spare Session | More Tools | For Humans, By Humans, Among Humans | Presentations, Pitches, and Critiques | Making Ideas Happen | Extra | Presentations | Pitch and Catch II | Pitch and Catch I | Iterate, Iterate, Iterate | MVP, Real Users, and Iteration | Into the Field and Back Again | Iteration | From Idea to World | From Data to Insights | Listening and Watching | HCD Welcome and Intro |
Spare Session | More Tools | For Humans, By Humans, Among Humans | Presentations, Pitches, and Critiques | Making Ideas Happen | Extra | Presentations | Pitch and Catch II | Pitch and Catch I | Iterate, Iterate, Iterate | MVP, Real Users, and Iteration | Into the Field and Back Again | Iteration | From Idea to World | From Data to Insights | Listening and Watching | HCD Welcome and Intro |
Spare Session | More Tools | For Humans, By Humans, Among Humans | Presentations, Pitches, and Critiques | Making Ideas Happen | Extra | Presentations | Pitch and Catch II | Pitch and Catch I | Iterate, Iterate, Iterate | MVP, Real Users, and Iteration | Into the Field and Back Again | Iteration | From Idea to World | From Data to Insights | Listening and Watching | HCD Welcome and Intro |
Spare Session | More Tools | For Humans, By Humans, Among Humans | Presentations, Pitches, and Critiques | Making Ideas Happen | Extra | Presentations | Pitch and Catch II | Pitch and Catch I | Iterate, Iterate, Iterate | MVP, Real Users, and Iteration | Into the Field and Back Again | Iteration | From Idea to World | From Data to Insights | Listening and Watching | HCD Welcome and Intro |
Spare Session | More Tools | For Humans, By Humans, Among Humans | Presentations, Pitches, and Critiques | Making Ideas Happen | Extra | Presentations | Pitch and Catch II | Pitch and Catch I | Iterate, Iterate, Iterate | MVP, Real Users, and Iteration | Into the Field and Back Again | Iteration | From Idea to World | From Data to Insights | Listening and Watching | HCD Welcome and Intro |
Spare Session | More Tools | For Humans, By Humans, Among Humans | Presentations, Pitches, and Critiques | Making Ideas Happen | Extra | Presentations | Pitch and Catch II | Pitch and Catch I | Iterate, Iterate, Iterate | MVP, Real Users, and Iteration | Into the Field and Back Again | Iteration | From Idea to World | From Data to Insights | Listening and Watching | HCD Welcome and Intro |
Go to Course: Computational Thinking | Human Centered Design