"Service Innovation" can mean different things to different people. Here we mean innovation in services as distinguished from innovation in tangible products. In this module we will become familiar with the range of things that come under this heading and how practitioners distinguish among them and we will try to identify ways in which innovation of services overlaps with and is different from innovation of things.
Resources
Stickdorn,Marc and Jakob Schneider. This is Service Design Thinking: Basics, Tools, Cases.
Wikipedia. Service Innovation
Consortium for Service Innovation
Bradt, George 2013. Three Imperatives for Service Innovation
Lynda.com Service Innovation
Lynda.com What is service innovation?
D'Emidio,Tony David Dorton, and Ewan Duncan. 2015 Service innovation in a digital world." Mckinsey Quarterly February 2015.