Social Network Analysis Spring 2012

Other Courses: SOC112

Course Description

How connected are the 6,970,501,381 people on the planet? How does contagion work? Does "networking" really help you find a job? How many "degrees of separation" are you from "perfect strangers"? What's the best way to deal with a terrorist organization that's not really an organization? Do all the metaphorical uses of the word "web" describe, essentially, the same phenomenon? Which of your Facebook friends know one another and what does this say about you? Did Twitter make a difference in Arab spring? Why are sociologists, physicists, and primatologists all using the same tools? This course will introduce you to the new science that allows us to answer questions like these.

In both the behavioral and natural sciences, interest in social network analysis has exploded in recent years. We use it to study friendship formation, peer influence, marketing, career mobility, social movements, socioeconomic inequality, organizational competition, the emergence of markets, immigration, economic development, international trade, diffusion of innovations, crime, epidemiology.

In this interdisciplinary, undergraduate‐level course, students will learn the theoretical foundations, methods for collecting data, and the analytical/computational tools needed to carry out a network analysis project along with considering ethical and legal implications of network research.

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Mills College — soc112 — Social Control

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