Routinization — The habitual, taken-for-granted character of the vast bulk of the activities of day-to-day social life; the prevalence of familiar styles and forms of conduct, both supporting and supported by a sense of ontological security (

and popular images tend to reinforce markedness by treating stereotypical cases as if
they are representative. In his discussion of drug scares, Reinarman (1994:96) refers to this
phenomenon as the "routinization of caricature," wherein media re-craft worst cases into
typical cases making the episodic appear endemic. Brekhus 37

Heimer, Carol. 2001 "Cases and Biographies: An Essay on Routinization and the Nature of Comparison." Annual Review of Sociology Vol. 27: 47-76 DOI: 10.1146/annurev.soc.27.1.47