0075. In a willful violation of trademark case, in addition to the actual damages, the statute imposes what are called "treble damages" - three times the actual amount that the violation had cost the legal owner of the trademark. The goal of such a penalty is to make sure trademark violation cannot just be treated as a cost of doing business. What style of social control does the tripling of damages represent?

A. reform B. conciliatory C. therapeutic D. compensatory E. penal

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