"Service Innovation" can mean different things to different people. Here we mean innovation in services as distinguished from innovation in tangible products. In this module we will become familiar with the range of things that come under this heading and how practitioners distinguish among them and we will try to identify ways in which innovation of services overlaps with and is different from innovation of things.


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D'Emidio,Tony David Dorton, and Ewan Duncan. 2015 Service innovation in a digital world." Mckinsey Quarterly February 2015.